Decoupling deploy from release turns scary launches into a config change you can reverse in seconds.
Progressive delivery
New behaviour ships dark, then opens to internal users, a small percentage of traffic, and finally everyone — with an instant kill switch at every step.
- Percentage rollouts with sticky bucketing per user
- Targeting by plan, region, or cohort
- A kill switch that takes effect without a redeploy
Keep it clean
Flags are debt if they live forever. Each one has an owner and an expiry so the codebase does not rot under stale toggles.